9 Small Business Twitter Marketing Examples to Study | Social Media Examiner

By Eric Sornoso
Published March 25, 2014 

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.

Why Twitter for Small Businesses?

Twitter has evolved a lot since 2007. It used to be about conversations, but these days some would say it’s just another way to push out marketing messages and links without true engagement with customers.9 Small Business Twitter Marketing Examples to Study | Social Media Examiner:



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Top 10 Social Media Tips for Small Businesses - HootSuite Social Media Management

Top 10 Social Media Tips for Small Businesses - HootSuite Social Media Management: "Social media marketing is an important aspect of promoting your small business. In order to set up an effective social media marketing strategy, a basic understanding of the relationship between business and social media is needed.



Top 10 Social Media Tips for Small Businesses:

• Use social media to sell your product
• Join Twitter
  Increase
• Twitter followers
• Build relationships by following back
• Figure out # of tweets per day
• Tweet at optimal times
• Join LinkedIn
• LinkedIn company pages vs LinkedIn profiles
• Share engaging content on your Facebook page 
• Post appropriate content" For retailers Pinterest is a good choice

A Streamlined Look for Pages | Facebook for Business

A Streamlined Look for Pages | Facebook for Business: "A Streamlined Look for Pages

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:
"



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A Streamlined Look for Pages | Facebook for Business

A Streamlined Look for Pages | Facebook for Business: "A Streamlined Look for Pages

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:
"



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How to embed a video in an email – Flashissue Blog

How to embed a video in an email – Flashissue Blog: "Why GIFs are great

If you’ve never thought about including a video in your email here’s three reason’s I’ve started experimenting:

Occasionally it’s more effective to show something rather than tell.
Embedding the video “image” loses people. They are less likely to watch the video if they have to click elsewhere to view it.
A .gif automatically plays in a loop so there is less friction in getting your audience to view the content than having to click “Play”."



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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social Media Examiner

#tag 

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social Media Examiner: "Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign."



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5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner

 "Are you sharing your stories with your fans?

Do you use pictures in your social marketing?

People want pictures in their social channels.

When done right, these pictures become visual stories.

In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important.

Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?

“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape.” Some are now calling it the dawn of the Imagesphere.”

Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more.

People upload about 250 million photographs to Facebook every day, and Twitter has become more visual, showing photos and videos right in your feed."

Read more:

5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner



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