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Tuesday, January 27, 2015

Facebook Lite Launched For Low-End Android Phones

Facebook Lite Launched For Low-End Android Phones: "WASHINGTON: The social networking site has reportedly launched a simplified version called "Facebook Lite" for low-end Android devices used by customers in emerging markets. This is a very good news for the Facebook lovers to explore something new for Low-end Android smartphones.

It is just 252 KB in size and can be used by those on 2G internet connections, Techcrunch reported.

The app is based on Snaptu, Facebook's feature phone client.

It includes some native Android features such as push notifications and camera integration to make the experience a more sophisticated one.

The app has been launched launched in some countries in Asia and Africa, where it is being testing with a view to further expanding its features, the report added.

Nearly 10,000 people have downloaded the app so far, with a 4.6 rating from an initial 693 reviewers."

'via Blog this'


Friday, January 16, 2015

True Colors: What Your Brand Colors Say About Your Business [Infographic] | B2B Marketing

True Colors: What Your Brand Colors Say About Your Business [Infographic] | B2B Marketing: "The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers."

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The Definitive Guide to Social Marketing | Social Media Today

"In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.

You have to do more than social media. You have to do social marketing.

Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue.

Download our guide and learn how to:

Staff your social media team and get your entire organization on board
Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest into powerful lead generation channels
Incorporate social marketing into every stage of your sales funnel
Effectively measure social marketing to determine real business ROI

Download today and make your social marketing efforts worth the time and money invested!"

The Definitive Guide to Social Marketing | Social Media Today

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Monday, January 5, 2015

Instagram or Tumblr? A Guide To Choosing The Right Photo Sharing Platform For Your Business - Hootsuite Social Media Management

Instagram or Tumblr? A Guide To Choosing The Right Photo Sharing Platform For Your Business - Hootsuite Social Media Management: "A picture may be worth a thousand words, but those words aren’t worth much if no one is listening. This is why it’s important to choose the right network dedicated to photo sharing.

Before you begin shopping around for the perfect photo-sharing network for your business, create a mission statement to determine the main goals you want to achieve with the help of this network. Do you need a channel exclusively for photos, or does it dovetail into your content marketing platform? Will it show off photos of your company culture, or show off products for sale? Once you have decided how a photo-sharing network can benefit your business, it’s time to choose your platform. To help you make the right choice, we made a chart to showcase four major networks for photo sharing: Instagram, Pinterest, Tumblr, and Flickr"

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Friday, January 2, 2015

Facebook 2014 — A Year in Review - Hootsuite Social Media Management

Facebook 2014 — A Year in Review - Hootsuite Social Media Management: "Facebook is the biggest social network in the world, and they definitely showed their influence in 2014. Massive acquisitions, big moves into other industries and big changes to their algorithm made for a newsworthy year.

Have a look at some of what kept Facebook in the headlines in 2014:

The product

The story of Facebook’s product this year was, in their words, to adapt Facebook in order to better represent the interests of the users.

When a person or business explicitly requests likes, shares and comments to increase the engagement around their Facebook posts, without actually providing any content of value, Facebook dubs these types of posts “Like-Baiting.” After a survey showed Facebook users rated these posts as 15 percent less relevant than other content with the same level of engagement, Facebook made algorithm changes to suppress like-baiting in the News Feed."

'via Blog this'


Wednesday, December 31, 2014

Google - Year in Search 2014


Friday, December 26, 2014

Which content works for Facebook

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