Wednesday, August 13, 2014
Tuesday, August 12, 2014
Friday, August 8, 2014
2014 Social Media Image Size Cheat Sheet | Constant Contact Blogs: It seems like every week, there’s a new example of how images can be used to improve your results on social media.
One of the most recent examples is from Twitter, which released data showing that tweets with images generate 35 percent more retweets than those without.
There are also examples from Facebook — which says that posts with images generate 100 percent more engagement than text-only posts — and from LinkedIn, which revealed that members who share images with their network are five times more likely to have other LinkedIn users engage with their updates.
Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky.
In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.
Then there are things like profile pictures and cover photos — which need to be different sizes, based on the network that you’re on.
It’s a lot to keep up with.
That’s why we created this cheat sheet.
In the cheat sheet below, you will find all the sizes you need to know when sharing images on social media, or adding images to your pages and profiles.
If you want to edit your image to fit perfectly, there are some great tools available that you can use on your desktop or your phone.
PicMonkey is a free desktop app that gives you the option to crop a photo to the Facebook cover photo size.
To crop, simply select the crop tool, choose the Facebook Timeline size, and resize your photo.
If you’re using a photo from your smartphone, try a photo app to resize it to fit the cover photo space. The PicStitch app for iPhone has a cover photo crop feature.
To resize for Facebook, start by choosing a collage type. Then, in the editor, click Edit to select your photo. Next, click the Aspect tool and scroll until you find the Facebook cover size.
When you’re done, export your photo to Facebook.
Need more ideas for how to use images on social media? Check out our list of resources.
Thursday, August 7, 2014
Are you looking for ways to generate more buzz around your current practice or show? Are you trying to decide if you should allocate more time and resources to digital marketing? Do you feel ready to tackle a digital marketing strategy but aren't sure where or how to start? If you answered "yes" to any of these questions, you'll want to check out this video.
Culture Days took advantage of the abundance of knowledge and experience present at the 2014 National Congress on Culture to create a series of short videos featuring advice for artists and cultural workers from Congress speakers. This first installment will help you design an effective digital marketing plan.