SUMMARY
Marketing Professional
from traditional advertising & marketing to high powered social media.
Qualified,
experienced, Hootsuite certified Professional with 5 years of experience in Blogging,
Microblogging, Facebook, Twitter, YouTube, Digg, LinkedIn, Blog, Scribd,
Pinterest & more. Proven expertise in combining traditional and
online marketing strategies, including online advertising, social
media.
Apt at social listening, creating content strategy and content generation with compelling messaging, Online videos, Slideshows presentations. Optimizing customer engagement and brand engagements, community building. Defining metrics, measuring and reporting.
Proficiency in Microsoft Office, designing programs like Adobe
Photoshop CS, CorelDraw and good understanding of Illustrator
_______________________________________________________
SKILLS AND HIGH LIGHTS IN SOCIAL MEDIA.
·
SOCIAL MEDIA NETWORK – Created, designed and maintain high powered Twitter,
LinkedIn, YouTube, Facebook, Scribd,
Pinterest, g+ and Google Hangout accounts
with big number of active connections.
·
HIGH POWERED FACEBOOK ACCOUNTS - Actively maintain a personal Facebook
account with more than 5000 networking connections and over 5000 followers,
maintain over 5000 connections for some. Generated high # of likes on various
Facebook pages..
·
BLOGSPOT – have developed various blogs which are actively maintained
with regular postings. .
·
STRATEGIC SOCIAL MEDIA PRESENCE - Achieved a strong & visible social
media presence. Developed strategic and tactical plans.
·
Connected clients to key prospects and accounts in various businesses
and industries.
·
Continuously monitor online public relations and ensure the success
of client programs. To achieve this I used social networking,
customer engagement, social book marking, directory submissions, SEOs,
classified ad submission, keyword optimization, emailing etc.
·
Monitored the social media platforms and created reports for the client.
·
CONTENT GENERATION - Strategizing, developing and generating content.
Publishing it on various social media channels for daily updates and
engagements.
·
YOUTUBE CHANNEL- Created and uploaded over 30 online video projects
using Picasa, One true media, PowerPoint, windows movie makers and some other
packages.
·
ANALYTICS - Analytical, understanding of web analytics, basic knowledge
of Google analytics.
·
DASH BOARDS –Hootsuite is my favourite dashboard. Knowledge Marketo. I am also a translator for the dashboard of Hootsuite
·
RESEARCH - Having good foundation in qualitative and quantitative
research methods. worked with Google search, Google Trends, Google Insights , Google
Reader etc. for Search.
·
PODCASTING & BROADCASTING - Work with Audacity and PodOmatic
·
MONETIZING - Monetized blogspot, generating advertising as well
for print from both corporate and retail advertisers through concept
selling.
·
POWERFUL PRESENTATION SKILLS -Keen aesthetic. Strong design sense and
skills to be used in any kind visual, video and multimedia projects and
presentations.
·
HANDS ON PACKAGES - Proficiency in Microsoft Office, designing
programs like Adobe Photoshop CS, CorelDraw etc.
·
CONSTANT LEARNING - Upgrading professional skills by attending webinars
on social media, joining social media groups on social sites like LinkedIn,
searching and reading.
·
TEAM OF PROFFESSIONALS - Have a strong team of professionals and
specialists attached for outsourcing if required.
·
(My social media presence is posted on the right hand side with links on
the website to substantiate my work. http://meenachopra.blogspot.ca).
TRADITIONAL SKILLS AND HIGHLIGHTS
·
Proficiently planned, developed & executed strategies for new
product launches, brand repositioning, research & corporate identity
programs
·
Working knowledge of variety of businesses that include industrial,
software, recruitment, financial & retail advertising.
·
Experienced in films, AVs, demos, presentations, design
& print, direct marketing, PR, conferences, exhibitions, events,
booths; outdoor advertising & online advertising.
MANAGER MARKETING & SOCIAL MEDIA - STARBUZZ
WEEKLY - TORONTO OCTOBER 2007 TILL NOW
- Re-branded
& re-positioned StarBuzz after its acquisition in 2007. Turned it into
a leading, niche entertainment and lifestyle weekly publication for South
Asian community of Greater Toronto Area.
- Developed,
optimised & popularised a blog for StarBuzz alongwith wide social
media network sites like Facebook, Twitter, Zimbio, Digg, Google+,
Pinterest, NetworkedBlogs, LinkedIn, YouTube, Scribd and many more
- Monetized
blogspot, generated advertising for blog as well for print from
both corporate and retail advertisers through concept selling.
- Managed
day today communication on blog, Twitter, Facebook and other social
channels.
- Created,
built and launched a social media platform for StarBuzz which is
now also being used by its clientele to get their message across through
the wide network of StarBuzz Online effectively to a proactive audience.
- Layout,
Logo, Masthead and the name was changed for a better market acceptance.
Content was re-designed, pruned. New contributing writers were added to
make the publication more relevant, modern and crisp.
- Strategized
and streamlined the existing distribution network. Got it approved and added
it to the local libraries of Mississauga and Brampton.
- Reintroduced
and popularised StarBuzz in the market through advertising, various event
sponsorships and social media networking in a very cost effective way.
- Strategically used an innovative and appropriate marketing mix of
digital, social & traditional media to achieve marketing results.
DIRECTOR - LEARNA HEARTLAND EDUCATION CENTRE -
MISSISSAUGA 2006 TO 2011.
·
Have been owner of this part time small business which I recently sold.
Primarily after school tutoring.
·
Teacher/Trainer/ Mentor
·
Administrator of internet based TOEFL testing
·
Promoted Learna through Facebook group and page for business and created
many leads.
DIRECTOR - BHUMEEKA ADVERTISING, NEW DELHI
1985-2004
·
Planned, developed and executed strategies for new product launches,
brand repositioning, research and corporate identity programs.
·
Involved hands on in the agency being granted in 1987 the accreditation
status by the Indian Newspaper Society (an apex body of the publishing industry
in India).
·
Instrumental in setting up the agency. Break even achieved in 6 months
EDUCATION & QUALIFICATIONS:
·
Certified
Hootsuite Professional (Social Media Professional)
from HootSuite University.(2012)
- Diploma
in Social Media Marketing (2012) - www.alison.com
- Diploma
in web design (2012) - www.alison.com
- Artist
Educator-Learning Through the Arts ( 2009) - Royal Conservatory
School, Ontario
- Art
Appreciation, (1995) National Museum, New Delhi, India
- Designing
(1977) - South Delhi Design Institute
·
Bachelor of Science(Bsc): Isabella Thouberne College (Lucknow
University), India.(1976)
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Integrity and confidentiality assured.
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Reference can be provided on request.
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