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Saturday, March 15, 2014

A Streamlined Look for Pages | Facebook for Business

A Streamlined Look for Pages | Facebook for Business: "A Streamlined Look for Pages

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:
"



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A Streamlined Look for Pages | Facebook for Business

A Streamlined Look for Pages | Facebook for Business: "A Streamlined Look for Pages

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:
"



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Friday, March 14, 2014

How to embed a video in an email – Flashissue Blog

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How to embed a video in an email – Flashissue Blog: "Why GIFs are great

If you’ve never thought about including a video in your email here’s three reason’s I’ve started experimenting:

Occasionally it’s more effective to show something rather than tell.
Embedding the video “image” loses people. They are less likely to watch the video if they have to click elsewhere to view it.
A .gif automatically plays in a loop so there is less friction in getting your audience to view the content than having to click “Play”."



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Thursday, March 13, 2014

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social Media Examiner

#tag 

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | Social Media Examiner: "Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign."



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Wednesday, March 12, 2014

5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner


 "Are you sharing your stories with your fans?

Do you use pictures in your social marketing?

People want pictures in their social channels.

When done right, these pictures become visual stories.

In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important.

Great Marketers Are Great Storytellers
As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all?

“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape.” Some are now calling it the dawn of the Imagesphere.”

Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more.

People upload about 250 million photographs to Facebook every day, and Twitter has become more visual, showing photos and videos right in your feed."

Read more:

5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner



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Thursday, March 6, 2014


Meena Chopra - Social Media marketing Professional

Hootsuite professional with 5 years of experience in creating effective social media strategy for campaigns, generating content with compelling messaging right from designing, branding, setting up of different media channels to the execution of social media plans. Providing online videos, pod-casting, sideshows & presentations, ebooks etc. Optimizing customer engagement and brand visibility. Community building. Define metrics & measuring. Developing vast digital, marketing solutions and interactive communities on social networks like Facebook, twitter, YouTube, LinkedIn etc. .
What ticks with me is communities, stimulating conversation, people and diversity.

Wednesday, March 5, 2014

Groucho Marx Wouldn’t Belong to This Club | LinkedIn

Groucho Marx Wouldn’t Belong to This Club | LinkedIn: "Being a member of a club was always about being part of something exclusive.

Becoming a member wasn't meant to be easy — you had to meet criteria, jump through some hoops, prove your value to the whole — but it was worth doing because it conferred special status, gave you exclusive benefits, separated you from the merely mortal.

With American Express, the price of membership was having good credit and then paying your way to an even more special status.

The last few weeks remind us of that club called the Olympics, one reached only through immense commitment and sacrifice, and rewarded by a lifetime of a special kind of glory.

And, let’s not forget the old clubs of England, where the cost of entry was nothing more by one standard and nothing less by another than being a member of a particular social class. See Downton Abbey. Or, shamefully, some clubs of yesteryear which were designed less for inclusion than for exclusion.

But what does being a member mean today when every retailer and service provider asks everyone to join? What are the criteria. What’s the reward? What’s the value exchange?"

READ MORE AT  Groucho Marx Wouldn’t Belong to This Club | LinkedIn

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