How to Get With It With a Social Media Policy | SocialSpark: "While social media can be used to benefit the company through marketing, branding, and community building, it can also be detrimental to businesses when not properly monitored. No matter what size business you own or which industry you are in, your employees and your customers are engaging via a variety of social media sites. When some of these posts are discussing your business, you need a policy to fall back on in order to ensure your brand’s image on social media.
What to Include
Knowing what to include in your company’s social media policy or how to create one can be confusing at first. So, here are some tips to get you started!
Monitoring what customers, competitors, and employees are saying about your company on social media sites is crucial. If someone posts a bad review, a complaint, or other negative comment about your business, react and resolve the issue as soon as possible in order to maintain a positive brand image."
'via Blog this'
StarBuzzOnline.com
SOCIAL MEDIA IMPACT TORONTO: Our aim is to help your business with developing a catered-to-your-needs strategic marketing campaign that leverages social media solutions on platforms such as Facebook, Twitter, Pinterest, G+, YouTube, blogs and other social community sites to achieve your marketing goals. Our services include consulting, training, tech set-up and social profile management.
Monday, December 23, 2013
Monday, December 2, 2013
SiteProNews: Google Releases New Holiday Webmaster Help Video
SiteProNews: Google Releases New Holiday Webmaster Help Video: "Happy end of the year, fellow Internet addicts! Matt Cutts just released a new Webmaster Help video - and this one's short and sweet. In it, Matt Cutts, head of Google's webspam team, offers up a few tidbits of advice... things to add to your final 2012 "to-do" list before you ring in the New Year.
I'm planning on getting all three of these items accomplished myself, simply because they're vital to my business since I work exclusively online. If you make any portion of your living online like me, then I'd suggest you think about knocking this stuff out in a hurry as well.
Cutts vehemently warns that everyone should install Google's Chrome browser as soon as possible in order to prevent malware from running rampant through your hard drive. Of course, he works for Google, so this is a not-too-subtle plug for using the company's browse"
StarBuzzOnline.com
I'm planning on getting all three of these items accomplished myself, simply because they're vital to my business since I work exclusively online. If you make any portion of your living online like me, then I'd suggest you think about knocking this stuff out in a hurry as well.
Cutts vehemently warns that everyone should install Google's Chrome browser as soon as possible in order to prevent malware from running rampant through your hard drive. Of course, he works for Google, so this is a not-too-subtle plug for using the company's browse"
StarBuzzOnline.com
Saturday, November 30, 2013
Sunday, November 24, 2013
Wednesday, November 20, 2013
How To Make Your Personal Brand Visible With Social Media - Jeffbullas's Blog
Written by Jeff Bullas - 38 Comments
Categories: Personal Branding, Social Media
Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters.
We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.
Firstly what are the key elements and the questions that we need to consider to become a visible and effective personal brand.
1. What makes you different?
What is it that makes my product or service does, that makes it different? The challenge is to state that in 15 words or less and it needs to light up the eyes of a prospective client.
"
'via Blog this'
When Did Social Media Become A News Channel? - Jeffbullas's Blog
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| Blogging and Social Media (Photo credit: La Fabrique de Blogs) |
Written by Jeff Bullas - 22 Comments
Categories: Social Media
Each week as I read blogs, view online videos and presentations in my areas of interest (especially social media), I come across some that are worth sharing.
This week I have 5 selections you may enjoy. In picking these I do keep in mind that some people like to read and others would prefer an online video or even an online powerpoint presentation. This week we touch on Facebook, the new Apple iPhone 4s, internet trends and key elements for content creation for digital social. Read further When Did Social Media Become A News Channel? - Jeffbullas's Blog:
Sunday, August 11, 2013
Content Curation Tools | Scoop.it
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| Theresa Torris |
Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it. By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.
Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.
Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).
The most popular category is Social Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards (typical of Pinterest, Bundlr). A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter).
We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.
We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-"pinned" again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.
More ? Check the slidedecks:
StarBuzzOnline.com
Sunday, July 28, 2013
There is joy in work. There is a happiness in the realization that we have accomplished something. Henry Ford
— Elizabeth Maness (@ElizbethLManess) July 29, 2013
Saturday, April 20, 2013
Social Media Networking Will Brand Your Business Better
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| Google Chrome OS on VMWare (Photo credit: berrytokyo) |
How do you plan to grow your brand? You need to reach out to more people in the community to tell people who you are and what's going on with you. One of the best ways to do this is with social media networking. This is where you will use the various networks to communicate about your business - such as Facebook, Twitter, and Google +.
Thursday, April 18, 2013
3 Social Media Tools That Improve the Sales Cycle | Social Media Examiner
3 Social Media Tools That Improve the Sales Cycle | Social Media Examiner: "Do you want more leads from your social efforts?
Did you know there are great social media tools that make the sales process easier?
In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.
#1: Nimble—Nurture Your Relationships and Get Sales
Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service."
'via Blog this'
Did you know there are great social media tools that make the sales process easier?
In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.
#1: Nimble—Nurture Your Relationships and Get Sales
Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service."
'via Blog this'
5 Ways Social Media Can Increase Your Revenue From Existing Customers | Social Media Examiner
5 Ways Social Media Can Increase Your Revenue From Existing Customers | Social Media Examiner: "Are you using social media to keep your existing customers happy?
Do you want to figure out how to drive revenue from existing customers through the social channel?
This post will give you 5 tips to gain more revenue from your existing customers using social media.
Why Focus on Existing Customers?
For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.
"
'via Blog this'
Welcome
Do you want to figure out how to drive revenue from existing customers through the social channel?
This post will give you 5 tips to gain more revenue from your existing customers using social media.
Why Focus on Existing Customers?
For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.
"
'via Blog this'
Welcome
Thursday, April 11, 2013
3 Social Media Metrics Your Business Should Track | Social Media Examiner
3 Social Media Metrics Your Business Should Track | Social Media Examiner: "How do you measure and manage your social media marketing?
Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”
"
'via Blog this'
StarBuzzOnline.com
Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”
"
'via Blog this'
StarBuzzOnline.com
Wednesday, April 10, 2013
5 Ways to Use Google+ Events for Your Business | Social Media Examiner
5 Ways to Use Google+ Events for Your Business | Social Media Examiner: "Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.
Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.
Now, Google+ has a competing service with new bells and whistles.
Google’s Benefits for Better Business Events
Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
"
'via Blog this'
Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.
Now, Google+ has a competing service with new bells and whistles.
Google’s Benefits for Better Business Events
Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.
Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
"
'via Blog this'
Tuesday, April 9, 2013
10 Places To Promote Your Social Contest For Maximum Exposure | Social Media Today
10 Places To Promote Your Social Contest For Maximum Exposure | Social Media Today: "In my last article, I talked about the Why, Where, When & How of hosting a social media contest for engagement. In today's post, I will go into where you should promote your contest for ultimate exposure.
The success of your contest relies on how many targeted individuals enter. While the contest market is heavily saturated, the response you will get is related to the prize you giveaway (the better the prize, the more entries) and how well you promote it. Just as I focus a lot of energy on blog promotion, contest promotion should be taken just as seriously.
HOW TO PROMOTE YOUR SOCIAL MEDIA CONTEST
1. Facebook
Facebook is the first place you should turn to when deciding where to promote your contest. As your audience here is used to this type of engagement, it is an easy place to start to build up the excitement around the promotion. Often times your contest might even live within Facebook, which makes it an even more sensible place to start your promotion."
'via Blog this'
StarBuzzOnline.com
The success of your contest relies on how many targeted individuals enter. While the contest market is heavily saturated, the response you will get is related to the prize you giveaway (the better the prize, the more entries) and how well you promote it. Just as I focus a lot of energy on blog promotion, contest promotion should be taken just as seriously.
HOW TO PROMOTE YOUR SOCIAL MEDIA CONTEST
1. Facebook
Facebook is the first place you should turn to when deciding where to promote your contest. As your audience here is used to this type of engagement, it is an easy place to start to build up the excitement around the promotion. Often times your contest might even live within Facebook, which makes it an even more sensible place to start your promotion."
'via Blog this'
StarBuzzOnline.com
Twitter's video service hits the top of the U.S. App Store Charts. Di-Vine news!
Twitter's video service hits the top of the U.S. App Store Charts. Di-Vine news! fastcompany.com/3008033/most-i…
— Fast Company (@FastCompany) April 9, 2013
Monday, April 8, 2013
Join #MashLife Lifestyle Twitter Chat on Raising Tech-Obsessed Kids
Join #MashLife Lifestyle Twitter Chat on Raising Tech-Obsessed Kids: "How young is too young when it comes to a kid's first smartphone? Is it okay to follow your teen on Instagram? There's a learning curve when it comes to raising digital natives and there are limitless possibilities to approaching the process.
To address all the digital do's and don'ts, Mashable's Lifestyle Channel is hosting a live Twitter chat at 1 p.m. ET (10 a.m. PT) on April 4, where tech and parenting experts tackle your tough questions.
Rebecca Levey, White House Champion of Change for Education and co-founder of tween video review site KidzVuz.com, will answer questions along with Mashable's Lifestyle Editor Andrea Smith and Common Sense Media' parenting editor, Caroline Knorr.
The chat will cover everything from online safety to kids' tech addiction."
'via Blog this'
StarBuzzOnline.com
To address all the digital do's and don'ts, Mashable's Lifestyle Channel is hosting a live Twitter chat at 1 p.m. ET (10 a.m. PT) on April 4, where tech and parenting experts tackle your tough questions.
Rebecca Levey, White House Champion of Change for Education and co-founder of tween video review site KidzVuz.com, will answer questions along with Mashable's Lifestyle Editor Andrea Smith and Common Sense Media' parenting editor, Caroline Knorr.
The chat will cover everything from online safety to kids' tech addiction."
'via Blog this'
StarBuzzOnline.com
Thursday, April 4, 2013
Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi Cohen
Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi CohenSocial media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook.
Monday, March 25, 2013
10 Essential Social Media Tools for B2B Marketers
10 Essential Social Media Tools for B2B Marketers: "Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.
We've raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.
1. Salesforce.com
The mac daddy of web-based CRM products hasn't been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem."
'via Blog this'
We've raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.
1. Salesforce.com
The mac daddy of web-based CRM products hasn't been afraid to embrace social media. In the last six months, Salesforce.com has introduced a number of different solutions via its Service Cloud 2 platform for helping integrate social media with the Salesforce.com ecosystem."
'via Blog this'
How To Use Social Media For Your Business
How To Use Social Media For Your Business: "How to use social media.
Have you been wondering how to use social media for your business? You probably found this article because you were looking for more information on social media and how to use it to change the game in your business. I know where you are, because it may appear overwhelming at first. The truth is, you can master using social media easily when you take the time to just learn one basic principle at a time.
So, where do you start? Many frustrated network marketers and affiliate marketers have asked this same question, and I am here today to help you understand what social media really is, how it works, and how you can use it to really help your business take off!
Learn How to Use Social Media One Venue at a Time!
When you want to learn how to use social media to grow your network marketing business or affiliate marketing business too, it’s wise to learn how to use one platform at a time. There are many social media outlets including:
Facebook
Twitter
Pinterest
Digg
Plurk
Vimeo and many others!"
'via Blog this'
StarBuzzOnline.com
Have you been wondering how to use social media for your business? You probably found this article because you were looking for more information on social media and how to use it to change the game in your business. I know where you are, because it may appear overwhelming at first. The truth is, you can master using social media easily when you take the time to just learn one basic principle at a time.
So, where do you start? Many frustrated network marketers and affiliate marketers have asked this same question, and I am here today to help you understand what social media really is, how it works, and how you can use it to really help your business take off!
Learn How to Use Social Media One Venue at a Time!
When you want to learn how to use social media to grow your network marketing business or affiliate marketing business too, it’s wise to learn how to use one platform at a time. There are many social media outlets including:
Digg
Plurk
Vimeo and many others!"
'via Blog this'
StarBuzzOnline.com
Sunday, March 24, 2013
Social media - Death or salvation of professional journalism? (p1) | The Monthly
Social media - Death or salvation of professional journalism? (p1) | The Monthly: "Social media - Death or salvation of professional journalism? (p1)
Part 1 | Part 2 At this Media140 Sydney forum, Fran Kelly (ABC RN) hosts a panel of eminent journalists and newsmakers on the impact of social media and the internet on...
"
'via Blog this'
Part 1 | Part 2 At this Media140 Sydney forum, Fran Kelly (ABC RN) hosts a panel of eminent journalists and newsmakers on the impact of social media and the internet on...
"
'via Blog this'
Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com
The Atavist, founded by Evan Ratliff, Jefferson Rabb and Nicholas Thompson, was launched in early 2011 to tap the burgeoning long-form digital content market for mobile and web publishing. Here, Ratliff [pictured], who will be a speaker at FOLIO: and min's MediaMashup summit on April 16 at the Grand Hyatt in New York, shares some of his insights on digital content production, the emerging models and how traditional publishers can participate.
FOLIO: What are some of the trends you're seeing in longer-form content production in digital formats—online and mobile/tablet?..........................READ MORE
"
'via Blog this'
Saturday, March 23, 2013
Thursday, March 21, 2013
Wednesday, March 20, 2013
Thursday, March 14, 2013
Thursday, March 7, 2013
Creating a Simple Social Media Strategy
Creating a Simple Social Media Strategy............Some simple tips!
Tuesday, March 5, 2013
Monday, March 4, 2013
Sunday, March 3, 2013
Saturday, March 2, 2013
Source: Friday, March 1, 2013
"Why Social Media Doesn't Work for Canadian Real Estate Companies"
"Why Social Media Doesn't Work for Canadian Real Estate Companies"
Your company has a Facebook page, an account with LinkedIn and Twitter but for some reason you don't see any increase in sales. Don't be surprised.
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