Why does my business need to be on Google+? I thought my customers only used Facebook.”
This is a common sentiment many businesses have when they approach Google+. Most marketers and business owners don’t understand the true value of Google+ and often miss out on its cool features that can help brands build a stronger online presence.
According to the 2014 Social Media Marketing Industry Report, 65 percent of marketers want to learn about Google+. Obviously, this shows a huge opportunity for marketers and business owners. While many social media users think Google+ is just another version of Facebook, it’s actually a complex platform that gives businesses the chance to build a stronger online brand for free.
Google+ is unique from any other social media platform because it allows businesses to build their online identity. Google+ gives brands the opportunity to maximize their online presence by combining different elements of their brand into a single platform.
If you’re unsure of the value of Google+, here are some impressive statistics to proves how your brand can benefit from using this platform:
- There are 300 million active users on Google+.
- Fifty-three percent of Google+ users experience a positive brand experience.
- The average amount of time spend on Google+ is seven minutes.
- Google+ has a growth rate of 33 percent each year.
