Facebook 2014 — A Year in Review - Hootsuite Social Media Management

Facebook 2014 — A Year in Review - Hootsuite Social Media Management: "Facebook is the biggest social network in the world, and they definitely showed their influence in 2014. Massive acquisitions, big moves into other industries and big changes to their algorithm made for a newsworthy year.



Have a look at some of what kept Facebook in the headlines in 2014:

The product

The story of Facebook’s product this year was, in their words, to adapt Facebook in order to better represent the interests of the users.

When a person or business explicitly requests likes, shares and comments to increase the engagement around their Facebook posts, without actually providing any content of value, Facebook dubs these types of posts “Like-Baiting.” After a survey showed Facebook users rated these posts as 15 percent less relevant than other content with the same level of engagement, Facebook made algorithm changes to suppress like-baiting in the News Feed."



'via Blog this'

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